Read the HEBStrategy Q4 2018 whitepaper to learn about: - What’s Trending: Stay in the loop with the must-know trends of the quarter, including the growth in popularity of loyalty programs, updates to Google Hotel Ads, and tips for capitalizing on intent. - From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hard Rock Hotels International, The Resort at Pedregal, and Battery Wharf Hotel in Boston. - Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line. Get the full story at HEBS Digital