An industry first in revenue management, the addition of group forecasting to existing Rainmaker solutions provides the unique ability to project future group business demand. This allows hotel revenue managers to significantly improve the accuracy of their pricing, as well as the overall profitability of their property or portfolio-wide revenue management strategies. "Rainmaker's automated group forecasting element is the last missing piece of the puzzle for revenue optimization," said Jamie Peña, vice president of revenue management at Omni Hotels & Resorts. "For us, transient demand is largely short-term, so having the ability to anticipate remaining group business will empower our sales team to price with greater confidence than ever before." Get the full story at Rainmaker