Here’s a look at the real value of mobile marketing for your hotel. 1. You know you’re speaking to your customers in a way that reaches them. Smartphones and tablets have evolved from technology tools to highly personalized devices that consumers have come to depend on daily. Not only do consumers use their mobile devices as a way to store and carry highly personal information—including photos, business and contact information, and financial data—smartphones and tablets are quite frequently kept on their person. Unlike a direct mail piece or advertising in a newspaper or magazine where your intended audience might not even note the tactic or message, there’s a high probability that if your target consumers aren’t already connected to a mobile device somewhere, they will be soon. According to some estimates, consumers check their mobile devices more than 100 times a day and spend at least two hours a day interacting with them. 2. You can put insights into context. One of the surface benefits of a mobile strategy may include the ability to geolocate strategies delivered through mobile advertising at the moment your customer is looking for a hotel like yours. But there’s a bigger picture. You can leverage the context to the mobile user’s activity and interests for a more relevant mobile effort, especially in the hospitality industry. For example, some airlines have found success using branded mobile apps to notify customers of a gate change or departure delay. They then continue to keep the same app equally functional to the same customer for a different reason, such as guiding the user to various destinations outside the airport. Hoteliers can leverage the same type of contextual messaging to develop a highly relevant mobile strategy that reaches far beyond overt marketing to form a repeat interaction and a value-added relationship with customers. Get the full story at Hotel News Now Read also "Marriott expands mobile platform to integrate with iBeacons"