For many travelers, Airbnb is viewed as a breath of fresh air in the hospitality industry; a solution for all tastes and budgets that provides a unique experience every time. Hosts are given the freedom to tell their unique story – something that chain hotels are challenged to do on their respective brand.com websites. Hosts can inject their own personality, upload their own images, describe the neighborhood, and even provide a digital guidebook of the area. Airbnb relies on guest reviews to validate what it being said by each host. This all contributes to the authenticity of Airbnb, and builds trust in the minds of travel shoppers. Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel’s digital experience and win more bookings. Get the full story at Vizlly