The rising tide of mobile bookings - how hotel marketers can stay afloat
Jul 31, 2014
In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices.
The explosion of non-desktop customer engagements presents a major challenge to hotel marketers: creating and managing a digital presence across three distinct distribution and marketing channels (desktop, mobile, and tablet). No doubt, hoteliers must invest in and take advantage this multi-channel, multi-device world we live in.
The most notable developments in the First Half of 2014:
- Over 41% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet).
- Nearly 16% of bookings, 19% of room nights and 14% of revenue came from tablets and mobile devices. If we include voice reservations originating from the hotel mobile website, over 25% of bookings and revenue originates from the non-desktop channel.
- Tablets generated 224% more room nights and 283% more revenue than “pure” mobile devices.
- The iPad outperformed all other tablet devices and was responsible for 95% of tablet revenue and over 85% of visitors.
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