The updates to Ritz-Carlton’s app were officially unveiled Oct. 2. In addition to the travel posters, there is now easier access to services. Instead of having to enter a rewards number, consumers can now get to mobile check-in, check-out, offers and room services from the homepage, by sliding a bar and logging into their rewards account. The Ritz-Carlton recently unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience. Get the full story at Luxury Daily