Travel brands have traditionally relied on rewards and free gifts to keep customers coming back, but smart airlines, hotels and other organizations are realizing that by understanding the needs of travelers they can go beyond simple rewards and achieve true traveler loyalty. A recent Google+ Advertiser Insights Travel Habits Study focused on dual income no kids (DINK) travelers to understand how and why they choose their trip. Here are some insights from the Google Study: - Transparency: Demonstrate value, an absance of negatives, immediate gratification, willing to compromise; - Consistency: Perks/points, attitude, fix a problem, everything goes according to plan; - Suprise and delight: Exclusive / personalized pers, more points, recognize me, show me you value my business. Get the full story at Google Think Insights