Disruptive technology shifts have broad implications for the travel industry, Hafner explained. “What we’re seeing is there’s a whole generation of people who are more familiar with text messaging and voice via Siri who are looking for a different interaction with an online travel agency,” he said, speaking of Apple’s automated helpmate. Kayak, which is part of Priceline, has been investing in “a lot of artificial intelligence” and “services that help the younger generation connect with us,” the CEO said. “We’ve got a Facebook Messenger chat bot for example. We have voice interaction with Alexa, which is a service from Amazon, where you can actually talk to Kayak…and say, ‘Hey Kayak, what’s the status of my flight to Denver later today? Where can I go this weekend for US$300?’“ Get the full story at the South China Morning Post