Video is here, and it's here to stay. Statistics confirm that users are increasing their absorption of video at a torrid pace. We believe there is a growing expectation from the consumer for businesses to provide them information in a medium that is easy to digest, and respects their demand for time and attention. A quick look at your competitors will probably tell you that there is an opportunity to differentiate your business from them.

And don't forget that deriving value from the video is not a one-time proposition. It's important to measure how often people watch the video, how often they share it, and how they interact with the video. This will provide useful data that can then be leveraged to increase future traffic and conversions.

A properly conceived video becomes an integral component of the overall marketing mix, where ROI can be collectively measured to make decisions regarding your overall marketing spend.

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