Thanks to technology and the internet, data is now available to everybody easily. Having said that, what adds value to the traveler is relevant and structured insights from this data, mixed with the right kind of intelligence and insights from it. This is where travel technology tools come handy. Technology tools have played a pivotal role of the driver of this change of coming up with the right kind of traveler experience based on very specific customer needs and know-how of how these travelers want to see it, buy it and experience it. Mobility, monitoring of personal/social activity and especially predictive analytics are what will affect the new business opportunities and business models. Get the full story at RateGain