Their secret is that simple. You can message your host for any last-minute questions. You basically have a concierge in your pocket. Just by introducing a simple line of communication through messaging, a traveler's experience can be dramatically improved. After all, there must be a good reason messaging is the #1 most used function on a smartphone for consumers today. Excellent and innovative customer service can go a very long way in the travel and hospitality industry. A LivePerson survey found that 78% of consumers are more likely to be loyal to a brand that gives them a great customer service experience on digital channels. Here are three major pain points that travelers experience today, and the three simple ways messaging can help brands win back the loyalty of travelers. Get the full story at Inc.com