There are world-class analytics tools available for free from both Yahoo and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of decisions website owners make are based on faith rather than data. The problem is not that we don't have enough data, nor even enough of the right type of data. The problem is we are obsessed about the data, and not about the business. That has to change. Now. Especially if you want to take advantage of the most glorious channel on the face of the planet, the Internet. Here's the secret to creating truly data-driven organizations. Forget about the data. Well, at least at the beginning. Instead, focus on the business and answering existential questions about your business. Get the full story at Inc. magazine