Last year the venture capital firm SherpaVentures  - whose offices are just down the street from that apartment building full of Ubers and Squares and Twitters - released a sunny study on the future of our on-demand world. They have a stake in making it go big , of course: they’re seed investors in Shyp and Munchery and have $154 million to invest in on-demand businesses. As the desire for more instant, app-based services expands up the economic chain, the report argued, entrepreneurial freelancers  - everyone from grocery deliverers to cleaners to accountants to lawyers -  will have flexibility to monetize their time when they want to and pursue their passions. Brick-and-mortar stores die out, and so do their low-wage retail jobs, which it suggested would personalize the world, away from the sterile anonymity of big-box stores to a “21st-century village economy,” in which we’re “united” by cellphones. So who are we uniting with in this scenario? Some workers in the on-demand economy are hourly employees with benefits. Many others prefer an army of free-roving freelancers. Uber released a study purporting that the drivers (or “partners”) are happy with this: more than 70 percent of its drivers preferred setting their own hours over a traditional job. Other drivers dissent on this point, filing lawsuits. Get the full story at Medium