The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning provides hoteliers with a concrete roadmap to jumpstart the property’s direct bookings and guide its digital marketing and distribution strategy throughout the year. The whitepaper offers a step-by-step guide on how to structure your budget in ways that will boost direct bookings, lower distribution costs and generate the highest returns possible for your property website and digital marketing initiatives. Here’s a sneak peek into the actual whitepaper: Hoteliers should spend a minimum of 4-6% of their total room revenue on advertising/marketing efforts, of which at least 75% should be spent on digital marketing. As an example, independent hotels in the HeBS Digital portfolio spent, on average, $500-$650/ room/this year on their digital marketing budget. The formula works: the average direct distribution cost (cost of sale) for these properties is 4.5% and ROI on digital marketing initiatives is 2200%. Download the whitepaper at HeBS Digital Also, register for the "Smart Hotelier's Guide to 2017 Digital Marketing Budget Planning" webinar on Thursday, September 15th, 2016