They need to create their own social ecosystems where consumers can engage with and encourage other users to create and share UGC during their vacations. In turn, this provides a valuable mix of content that is highly effective at driving brand engagement, consideration and sales conversions. Not only is long-term engagement good for energizing your customers and identifying your most effective advocates, it can also have a dramatic effect on preference and consideration among their peers. Research suggests they’re: - 31% more likely to share information via social media. - 50% more likely to influence a purchase. - 70% more likely to been seen as a good source of information by people around them Get the full story and download a whitepaper at EngaceSciences