The most popular airline in America is Southwest. However, the four largest airlines are neck and neck when it comes to purchasing consideration. Airbnb trails major hotel chains in terms of purchasing consideration and brand ID. However opinions among younger generations are a positive signal for the future. Younger generations are more likely to want to travel internationally, with 50% of millennials saying they’d rather travel in a different country if money and time weren’t an issue. Get the full story at Morning Consult (PDF 2.3 MB)