BrandVerity examines the advertising landscape on the branded keywords of over 250 popular, consumer-facing brands. The report covers 10 different industries, including hospitality. Here are some points of interest for hotel marketers: - Some of the top Trademark Users in the hotel industry were,,,, and Interestingly, neither Expedia nor Travelocity appeared in our list of Top 10 Trademark Users. - OTA activity increased on Bing, Yahoo and AOL—but remained relatively low on Google. - We're now estimating 31,653 lost visitors per month (a more specific figure than I provided earlier) for a typical hotel brand. Download the complete report at BrandVerity (the hotel section starts on page 17)