Study revealed three distinct search types: 1. Answer Me (46% of all searches) – People in a “answer me” search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible. 2. Educate Me (26% of all searches) – People in an “educate me” search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – this may stretch over long periods of time and through related topics. 3. InspireMe(28%ofallsearches)–Thefun“browsy”typeofsearch,where people are looking for surprises, have open minds and want to be led. Get the full story at (PDF 150KB)