1. Price – The search for lower prices was a constant theme, underlining the need for the best presentation of all pricing options. Meanwhile, feedback was also focused on disparities between advertised prices and those found on the site themselves. 2. Site functionality – Access to time saving functionality was an important consideration, whether this be features such as records of saved searches or previous bookings. 3. On-site search – Site search for travel companies needs to be able to cope with a broad range of uses, from the first time visitor researching destinations through to a converting buyer looking for specific deals. Search functionality needs to be presented accordingly. 4. Product description – Information about travel products, including text, photos, videos and reviews, is vital in the purchase process and so ensuring it is adequate and well displayed is vital to retail success. Get the full story at EyeForTravel