SiteMinder took a closer look at the top 10 sites that gave back the most to its hotel customers over the past year. Over the past 12 months we saw further consolidation of OTAs, the rise of meta search, the launch of TripAdvisor’s Instant Booking tool and the continued prevalence of the major GDSs – but also the ongoing, fast-moving shift toward direct bookings, which continues to be the big disruption within the channels space as hotels look to take more control over the costs to distribute their room inventory online. This year’s list proves no different, as evidenced by SiteMinder’s own integrated booking engine, TheBookingButton, featuring in the top five booking channels for our customers for the third consecutive year. Within the OTA space, retained the #1 position for the third year running. Get the full story and infographic at SiteMinder