Compared to other sites where the vast majority of content is shared natively, nearly half of all tweets posted by hotels and resorts come from a 3rd party tool. So for this analysis we used Twitter’s “source” identifier from over 225,000 tweets posted by 4,900 hotels and resorts during the last year. We excluded cross-sharing between networks (i.e., where the source was “Facebook”, “Instagram”, etc.) and looked only at the tools brands use outside of these networks. Here are the top 25 with the total number of brands from our sample that are using that specific platform followed by the percentage of the total that represents in parenthesis. Get the full story at Ryan Solutions