This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute retargeting ads on the Google Display Network, and ensuring that display campaigns meet the requirements of the Coalition for Better Ads to avoid being blocked in the Google Chrome browser. 1. SEO: New Features for AMP Pages including AMP Stories and AMP for Email While last month it was the Google Speed Update making headlines, in February it’s important to also ensure your mobile strategy is ready for the latest in Google AMP updates including the release of AMP Stories and AMP for Email. AMP Stories are a visually rich content format designed to provide new storytelling options for brands on the mobile web very similar to Instagram Stories or Snapchat, while AMP for Email delivers the Accelerated Mobile Pages experience to users’ inbox for more interactive and engaging email experiences within Gmail. Get the full story at HEBS Digital