The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. 1. SEO: Google My Business now allows you to publish updates visible in search and Google Maps. Google recently added the ability to create posts and updates on Google My Business listings. Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google. While this new feature is currently not available for hotels, if you have a dedicated Google My Business listing for your hotel’s restaurant or spa, this is the perfect way to post weekly restaurant dishes and specials, or spa packages and promotions. Get the full story at HEBS Digital