1. SEO: Google launches a “follow” button for businesses in Google Maps. Earlier this year, Google added a posting feature to Google My Business listings, allowing businesses to post updates directly to their local listing. Now, Google has added a “follow” button for businesses featured on Google Maps so users can subscribe to a business’s updates, which will display in a new tab for users called “For You.” In light of this new feature, businesses will be able to launch a Google My Business listing three months prior to opening, in order to build awareness and traction. Now hotels have a new way to engage with potential guests, keeping them in the know of spa or dining specials or driving awareness of new hotel openings on Google Maps, up to three months before the first guest sets foot in the lobby. Get the full story at HEBS Digital