From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. At their annual Future of Search event, Google unveiled new features focused on the mobile user experience, structured data, and machine learning to personalize the search journey. To accomplish this deeper level of personalization in search results, Google announced Activity Cards and improved Collections. Get the full story at HEBS Digital