SparkleTour: Launched in 2014, SparkleTour is the high-end arm of one of China’s three major tour corporations, CYTS. What makes the platform unique is the customized trip-planning function. Every client from the loyalty program, SparkleTour Club, is paired with a consultant who conducts in-depth interviews with them and learns about their travel history, personal preference, and style. Zanadu: Established in 2012, Zanadu is an online agency with extensive media reach. It launched a strategy in 2016 to acquire new users through an immersive digital experience in the world’s top hotels, destinations, and activities. In 2017, with a team of 800, the platform garnered 1 million customers, about half of whom are defined as core members that are regular users of the site. Get the full story at Jing Daily