2015 is the year that responsive web design will become mainstream in the hospitality industry. The meteoric increase in smartphone use over the last seven years has transformed the way we search and consume online data. According to eMarketer, by 2017 smartphones will be used by 69.4% of the world’s population. The fact that mobile device usage continues to rise is not a new concept and many hoteliers have embraced it through the development of separate mobile websites. However, not only has mobile device usage increased exponentially, the size and type of devices have increased as well. Responsive design has become a buzzword in the digital marketing community. You’ve heard it being talked about quite a bit in the 2014 conference circuit, and that will continue in 2015. However, that doesn’t mean that a responsive website is right for everyone. Get the full story at TravelClick