Supporting the Advantage Gap this year was other good news for the agency channel: - Satisfaction with previous experience was the reason most often cited for choosing any booking channel, and for the first time, this answer was cited by more than 50% of agency users as the primary reason to book with an adviser (it rose from 41% to 51% this year). - Satisfaction ratings in general improved notably for all booking channels in recent years, except for booking directly. Satisfaction with booking with travel agents has improved steadily, from 49% either somewhat or extremely satisfied in 2012 to 66% in 2016. - Respondents ages 21 to 34 were more likely to have used a travel agent in the past 12 months than those in the older age groups. Get the full story at Travel Weekly