It’s about the problem of discovery in an overwhelming age. Most of us don’t want more content – we want less, but better. That’s why newsletters like The Skimm have millions of subscribers – they’re easily digestible, usually providing four or five news items each morning, providing links where interested readers can take a deeper dive. And they’re regular, arriving always on a certain day, at a certain time. Those simple reasons explain part of the email newsletter’s resurgent appeal. Why else does the broadcast medium of email feel so good to us right now? They’re personal, for one. In an era when blogs have become mainstream outlets, former LA Times Deputy Publisher and devoted email marketer Nicco Mele says our inboxes are still a “personal space.” Get the full story at Harvard Business Review