“Finding the right hotel and getting a good room rate can be a struggle even for the most seasoned traveller,” said Craig Hewett, Wego co-founder. “I was once chatting to fellow travellers while holidaying with family in Thailand who were boasting about the great rate they’d been able to secure at the hotel. They were rather taken aback when I told them I’d secured the same room for US$50 per night less than what they’d paid.” “Online rate parity, especially in Asia, is a myth,” he added. “There’s a misconception that flights are the big ticket item in a travel itinerary, yet by far the largest costs are attributed to hotels and food and beverage. I was able to save US$350 in total on my Thai accommodation, which equates to another airfare or room service each night.” “Close to 70 per cent of all hotels in Asia are independent and run as small businesses devoid of the pricing sophistication enjoyed by global hotel chains,” he explained. “In many cases they don’t have efficient online booking systems to power their websites, nor the resources to manage fluctuating pricing, but instead need to focus on the huge task of managing hotel operations.” The result is that third party websites (online travel agents - OTAs) are contracted to help manage and extend their reach online. Get the full story at Travel Daily News