This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed last week. The UK figure is rising faster year-on-year. 2012-2011 seeing a steeper rise than 2011-2010. This could be attributed to many factors. The rise of smartphone and tablet ownership, coupled with increasingly efficient mobile and responsive ecommerce sites, has led to a rise in mobile shopping. There's also the increasing dominance of ecommerce, in terms of convenience and price, to consider. According to the OFCOM report, the UK also has a higher level of trust in online retailers than the rest of the globe. Get the full story at Econsultancy