The eBook was primarily written for independently managed hotels. It provides an in-depth analysis of the term “feedback” and its ramifications, as well as the best ways of leveraging their hotel’s reputation in a highly competitive industry. With over 10 years of experience in the hospitality sector, TrustYou caters to both chain and independent hotels and consistently provides insights into guest reviews, online reputation, and the best technologies used to manage them. The Ultimate Feedback Guide tackles the entire concept of guest feedback, from its true meaning to the different ways in which it presents itself in the modern age, and the value and impact that it has over a hotel business. It gives practical tips and advice on how to prevent negative feedback, how to motivate guests to submit more feedback and, ultimately, on how to increase bookings through comprehensive feedback management. Download the eBook at TrustYou