At the Next Web conference in Amsterdam over the weekend, Tapan Bhat, the Yahoo! vice president of Front Doors, told attendees that search would not dominate the web in the future. "The future of the web is about personalization. Where search was dominant, now the web is about 'me.' It's about weaving the web together in a way that is smart and personalized for the user," he said.

Some see the remarks as evidence of Yahoo! throwing in the towel and admitting that Google has won the search wars. Asked to clarify his statement to the Times Online, Bhat said, "We're not admitting defeat. Search still matters, but we need to be providing a wrapper around search to turn the info search offers up into something more useful." So, what does that mean?

Interestingly, Google appears to have similar ideas. A couple of weeks ago, Google's CEO Eric Schmidt told the Financial Times that personalization was a key area of research for Google. "We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalization," he said. "The goal is to enable Google users to be able to ask the question such as ?What shall I do tomorrow?? and ?What job shall I take??"

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