Integrating technology systems can be extremely complicated and costly in today’s world. Because so many different systems have been patched together over time, many through workarounds both on and off premise, systems don’t often work together. The industry is so fragmented, and it takes so many different systems to run a hotel, that connecting and sharing data between the PMS, CRS, CRM, RMS and booking engine can be extremely challenging. Because of these issues, data such as guest profiles are replicated across multiple systems, often times inaccurately. Hoteliers spend too much time manually entering data and are often unable to discern which system is giving them the best and most accurate data. Cloud computing can fix much of that. When hotels move their operating systems into the cloud instead of hosting them on property, technologies become more plug-and-play and data can be accessed smoother and quicker. Get the full story at Duetto