Hotel industry trend spotters gathered at the AH&LA Hospitality Leadership Forum at the International Hotel/Motel & Restaurant Show during the weekend to present some bullish positions on the lodging business. These prognosticators said leisure travel has been generating the most industry growth while people are driving value and mid-level brands domestically.

So, the good news is that if the hotel industry were a child, it would have passed the teenage growth spurt and be headed towards becoming a mature young adult whose growth and development will continue for the coming years. Albeit, not at quite the same rapid rate.

Still, according to these experts, growth is strong in the industry with little indication that this expansion is coming to a halt anytime soon. Every single day the industry is selling 1.49 percent more rooms than on the same day last year. In 2006 2.7 million rooms sold daily, yet 20 years ago there weren’t even that many rooms in the US lodging industry. In October alone ADRs were up 7 percent nationally. Says Mark Lomanno, President, Smith Travel Research, “That’s the highest rate since the industry began tracking them back in the 1980s.”

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