The data has been designed to help marketers in planning their campaigns. It will be updated quarterly. For instance, the travel dashboard shows that between January and June 2015, airline direct brand queries rose 19% year-over-year for Delta and 52% year-over-year for Allegiant Air. That’s a sign that those airlines’ search marketing, AdWords, and branding campaigns may be working. For hotels, search volume on mobile devices increased 49% during the first half of the year, relative to same period a year earlier. Get the full story at Tnooz and Google's Travel Dashboard