A design study by Fi - the same firm responsible for the web side of USA Today‘s redesign - suggests a new type of travel website, one that can cut through the cruft, help us define what kind of travel experience we’re after, and do it with style. While it’s aimed at reimagining an airline’s web presence, it would be far better served as a template for future travel sites. It’s a clean, crisp, clutter-free user interface that has just enough options and information to perfectly tailor your travel plans, but doesn’t overwhelm with a multitude of menus and gimmicky graphics. It covers the basics, from round-trip fares to hotel accommodations, but also lets you customize your adventure around your mood. Want to lounge on the Ipanema beach in Rio de Janeiro? Done. More interested in partying at Ibiza? Just type in the airport or drag your destination icon to Spain. Get the full story at Wired and Fi and view the video at Vimeo