Thomas Cook partners with TrustYou for hotel quality control
Aug 20, 2014
Thomas Cook is to work with TrustYou, an online reputation management firm, to subject all its hotel partners to “rigorous quality control criteria”. TrustYou will monitor more than 45,000 hotels from Thomas Cook’s portfolio, using its online reputation management tool.
This monitors and responds to all online travel reviews written worldwide. Thomas Cook will use this to create independent summaries of all verified reviews across the web.
The results will be fed back to hotel partners to show them how they are performing in the eyes of the public.
Areas for improvement that can be immediately addressed by hoteliers will be identified and Thomas Cook says it will allow it to provide customers with the assurance of quality.
Get the full story at Travolution