Speaking at yesterday’s Digital Travel Summit, he said that while the retail network was important, and acted as a differentiator as it competes against the likes of Expedia and other online travel agents, it also “came at a cost”. Ryan, who joined Cook’s Digital Advisory Board just over two years ago, added that he believed the company was still in “remission”. He cited how at one point the company had 30 ways of producing content for hotels in 21 counties – meaning some countries were doing it twice. As a result, more emphasis was placed on sharing more content across the business. Get the full story at TTG Digital