The impact of this means there will be less inventory, and ranking at the top of the page is potentially even more important than ever before. So now that we are a few weeks into this change what is the impact? Did everything the industry predicted come true? To understand the impact Search Engine Watch ran a keyword level report that included the Top vs. Other segment, looking at three weeks post and prior to the change. Get the full story at Search Engine Watch Read also "The real impact of Google’s new paid search ad layout on organic search" at Search Engine Land