Data management doesn’t need to be daunting. In this blog, we focus on three key types for hotels: Marketing Data, Revenue Data and Review Data. Data is information (facts, statistics, codes), BIG Data refers to the volume. Hotels can leverage the power of big data to see measurable results at their properties. Travelers leave digital footprints everywhere they go, presenting opportunities for hotels to gain insight into their behavior, preferences and interests. We can learn how they book, where they stay, how much they spend and how they feel about the hotels they choose. Get the full story at ReviewPro