1. Offer authentic local experiences. Alternative accommodation websites like Airbnb appeal to travelers looking for authentic and unique experiences. Instead of sticking to popular attractions and guide book-endorsed restaurants, these travelers seek out neighborhood eateries and sights off the typical tourist trail. Many seek hosts who can provide them with a taste of local life. Hotels also have an opportunity to provide a glimpse into living like a local. Staff can be encouraged to offer up neighborhood knowledge and give guests advice on popular hotspots. Little touches like local microbrews and wines in the minibar or rotating exhibits of local artwork in the lobby can add to a distinctive and immersive experience. 2. Know which amenities are actually necessities. Guests increasingly expect fast, reliable, and preferably free Wi-Fi. A high price for what many consider a necessity can leave travelers disgruntled, especially when Internet access is free at most peer-to-peer rentals. Some of these properties even offer additional connectivity by providing local phones or portable mobile hotspots to guests. To cater to today’s plugged-in travelers, hotels should offer similar amenities, whether through loyalty programs or for free to all guests. Get the full story at the Revinate blog