The traditional travel sector has woken up to the value of crowdsourced marketing, too. It’s not only the popular (and cost-effective) thing to do: it’s just plain good marketing. Why? Because marketing at its core means bonding with your customer. These three traditional British travel brands below use crowdsourcing to bring their products to market in new and exciting ways and drive innovation: 1. British Airways In 2011, British Airways was the first British travel brand that turned to the public to co-create its aircraft menus, movies and livery. Get the full story at Econsultancy