Digital Inspires Exploration Imagery can be a powerful tool for influencing a traveler, whether through social media or print—and when imagery is coupled with technology innovation, you’re hitting a sweet spot, especially in travel. Expedia Media Solutions recently partnered with Hawai’i Tourism Authority (HTA) to show how a video experience combined with personalized recommendations can inspire travelers to consider and book Hawaii as their next vacation destination. Viewers were shown drone footage of striking scenery of the Hawaiian Islands, while facial recognition technology was used to identify the most emotional responses from a viewer based on the scenes that evoked the most positive expressions. The viewer was then recommended their ideal Hawaiian vacation based on the imagery that drove their most emotional responses. Get the full story at Expedia Media Solutions