Hotel marketers have traditionally relied on soft metrics such as clicks and opens as the markers of effectiveness in email marketing. But, in this new data-driven digital media environment, many hotel marketers are finding themselves in a Catch-22. Despite tightening advertising budgets, they continue to lobby for big investments in branding efforts without a way to quantify the success of these initiatives. As the pressure to prove value continues to mount, hotel marketers must take a closer look at using advanced attribution to quantify the impact of their email marketing efforts. Why? Here are three things that marketing attribution can do for you. Get the full story at Revinate