What internal initiatives do marketers feel are essential for improving customer experience from within the company? To find out, we Econsultancy has conducted a a range of research, including a recent survey of over 300 marketers in India, Customer Experience Maturity in India in association with Epsilon. Here are the top three high-level responses to the question. 1. Improve internal collaboration Respondents were most enthusiastic about the notion that reorganizing interdepartmental workflows will be one of the main drivers for improving customer experience. Get the full story at Econsultancy