Rometty predicts that data will be the basis of competitive advantage going forward, calling it the “the next natural resource.” She believes it will change how decisions are made, how value is created and how value is delivered. Here’s a look at what the future may hold. “Many more decisions will be based on predictive elements versus gut instincts,” Rometty said. Even in the most scientifically oriented fields, she noted that decisions are still being made based on anchoring biases. In other words, leaders and managers interpret information through the lens of their subjective perspective and set of experiences. However, with the incoming “tsunami of information,” Rometty believes that those companies that are able to use data to their advantage will make better, more objective calls. As an example, she cited IBM’s use of software analytics in its CRUSH (Criminal Reduction Utilizing Statistical History) initiative with the Memphis Police Department. Finding a correlation between rapes and outdoor pay phones, they decided to move the phones indoors, which ultimately contributed to a 30% reduction in crime. Still, Rometty said that just because the technology exists and will become increasingly accurate, the shift will require new ways of thinking. “At the end of the day, it’s about mindset and culture,” she said. Get the full story at Forbes