Ensure you get as much value as possible out of your booking engine by following these tips. 1. Prioritise booking engine and website integration Seamless integration between booking engine and website will make a guests booking experience so much easier. It will be more responsive to mobile, put less pressure on you to design the look of your booking engine, and will maintain your branding throughout the entire booking process. All of this will enhance the trust your customers have in your hotel. 2. Create a strong foundation for search engine optimisation While not directly related to your booking engine, SEO is vital. If your website isn’t optimised for SEO it won’t matter how amazing your booking engine is, you won’t be attracting sufficient traffic to drive bookings. Get the full story at SiteMinder