It is also a means of driving higher guest satisfaction and better reviews by helping guests plan trips and make the most of their experience. With this in mind, we have put together a list of top tips for effective content marketing at your hotel. Create and curate content There are two main types of content: content created by your business, and content created by others and shared by your business – also known as curated content. When creating your own content, strive for a tone and quality that is consistent with your hotel’s branding and personality. When curating content, be sure to respect copyrights. Ask for permission and give credit by linking back to the original source. Get the full story at ReviewPro