This article aims to help travel sellers avoid missteps that could result in unnecessary spending of marketing dollars. What's good for large brands on Facebook might not be what's good for smaller agencies trying to capture leads. Travel marketers need to learn how Facebook works before committing to large ad spends. The article recommends sticking to the basics while learning how to use Facebook, which does not have to cost money (though it requires time and labor). Once the basics are mastered, travel sellers can think about spending money on Facebook ads. The article further recommends that travel sellers focus on building their Facebook presence in two phases: The first is to create an account and build an audience; the second is to advertise on Facebook, setting a budget and targeting potential leads. Get the full story at Travel Weekly Read also "How travel marketers can leverage Facebook advertising"